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A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, find solutions to their problems and then feel comfortable buying from you. Different kinds of content work best in every stage of the funnel.

Checklists, videos and infographics are effective at drawing attention, generating leads and keeping readers involved. Gated content, such as templates and guides performs well at this stage.

Awareness

At this point, customers are aware of the existence of your brand. They are also aware of the solutions you provide. At this point, content is meant to provide information and help prospects about the issues your solution tackles and what makes it different from competitors.

To determine the gaps in your content at this point, think about the types of keywords that your customers use to browse on the internet. Using keyword research, you can figure out which terms your audience is searching for that suggest an interest in your product or service. This information can then be used to develop an editorial calendar and figure out the types of content that target those terms.

Additionally producing content for this stage of the funnel can help you build your brand's affinity with your customers. The more consumers learn about your brand, the more confidence they'll have in your ability to solve their problems. This results in higher conversion rates, whether it's newsletter signups, purchases or click-throughs to your website.

A well-executed strategy for content can also help you close this conversion gap. For instance, if discover that the majority of your content is targeted at gaining awareness, but not enough of it is pushing buyers toward the purchase decision, you can increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers and give you an opportunity to showcase your customer service. This can include everything from retweeting good reviews to promoting special deals.

You can also make use of existing content to push buyers to the bottom of the funnel like blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to a competitor's you can share it on social media and encourage your readers to join your email list to receive more details. You can also encourage conversion at this stage by asking your audience to tag you on their social media posts after having used your product. This will motivate other people to follow suit and will help spread the word about the brand.

Inquiry

A well-planned content strategy should include a variety of content types that draw customers in every stage of the funnel. Brand awareness campaigns, for example may include ads, but also blog posts and infographics addressing common objections and concerns. The content can then be distributed via social media and emails to drive organic traffic.

As consumers move through the decision-making process and begin to look for specific features in a product that can help them make an informed purchase decision. Frequently asked questions (FAQ) pages are a great content type for this phase. Use keyword research tools like Ubersuggest or search popular hashtags in your industry to discover the questions your readers are asking. Then, you can write answers to these questions and then place them in your content funnel map.

During this stage it is essential to present an unambiguous value proposition that shows potential customers what your product or service can solve their issue and make them more money. The content should also emphasize the uniqueness of your brand when compared to the brands of your competition.

This is a simple stage to measure because the consumer is making a decision to buy. Consider metrics like conversion rate, payment numbers and click-through rates to see if your efforts are working.

As consumers reach the advocacy stage, your brand becomes increasingly important to them. They will be sharing your content with their friends because they are so enthusiastic about it. This is a great way to increase your audience. You'll need to develop digital content marketing that is inspiring people to share it, instead of just focusing on engagement metrics. Use Sprout Social, for example to track the number of shares on social media that are a result of your marketing efforts with content. This will give you an accurate picture of your influence.

Decision Making

In the final phase the buyers are looking for information that proves their purchase and outlines how to utilize the product. At this point, they want to be confident that the solution will resolve their problem and make the investment worthwhile. At this stage it is essential to provide high-quality content marketing strategy course, like product guides as well as case study videos and customer success stories, is essential. Your customers would like to have questions answered and get answers from your support staff. Sending them personalized emails and 24/7 customer service is a great way to please your customers and encourage them to share their experience with others.

At this stage, you're hoping that the customer will become a brand ambassador and recommend your product to their friends and colleagues. To turn those who are advocates to raving fans, you'll have to provide them with valuable content that can help them make the most of your product or service. Personalized newsletters, tutorial videos free trial offers and loyalty programs are all great ways to do this.

After your audience has converted from leads to paying customers, it's time to focus on retention. the content marketing conventional digital content marketing marketing funnel models tend to view revenue as the end of the process, however it is important to keep in mind that consumers continue to engage with brands after they have purchased. It's crucial to reimagine the funnel as a dynamic structure that incorporates revenue, instead of an unchanging model.

The conventional content marketing funnels are useful for planning your strategy, but they do not consider the complexity of the buyer's journey. Instead, reimagining the funnel as loop models can aid in creating an effective and more holistic content marketing strategy. You can create content that is engaging your target audience and increases conversions by planning for each phase of the process. You can then use the data from conversions to optimize and test your strategy. Ready to see the difference that this strategy can make to your company? Contact us today and request a complimentary playbook for content marketing.

Retention

A funnel for marketing content is a useful tool that can assist brands plan their strategy, implement it, and measure its effectiveness. It will also help them determine the areas where they are lacking in their strategy. For instance, if a brand has a significant amount of content targeted at generating the public's attention and interest, but few pieces targeted towards the middle of the funnel, they should be focusing on creating content that is targeted at this stage.

Utilize tools such as Ahrefs that look at the average time on page and bounce rates of each piece to determine how specific your content is. The higher these numbers are, the better performing your content.

Once you've written content that will be at the top of your Content Marketing Funnel - Wayranks.Com - It's crucial to keep it fresh and relevant. This will keep your customers engaged in your brand, its products and services. The best method to accomplish this is by creating new content that is focused on specific keywords, answers questions that are likely being sought by your target audience, and highlights the most current information regarding your business or product.

When your customers enter MOFU the audience will be looking for more information about your products or services, as well as solutions to their problems. It's important to build trust at this stage by providing honest reviews and demonstrating your value.

The final stage of the funnel for content marketing is when your customers will make a purchasing decision. This is done by gated content, which requires an email or other form of registration to access. This content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can follow to follow up.

While customer retention is largely into the hands of your support and sales teams, you can be a part of the journeys of your customers your brand by creating content that entices customers throughout the entire marketing funnel. This could include helpful resources, behind the scenes information, and special offers that only your audience has access to. If you can build trust with your customers they'll be able to serve as genuine advocates for your product and naturally aid in reducing your sales cycle times.